SEO is a very important strategy for businesses to invest in to gain visibility within the search engines. However, it offers a lot more value than only that. In this article, you will learn about some of the reasons every business needs to begin implementing SEO properly, whether it is for extending the reach of your new website or mastering search engine marketing in Hampshire, to take their brand to new heights.
1. Organic Search Has Become Pivotal
Perhaps more than anything, organic search’s importance has only grown. Organic search is the number one thing every business should be looking to maximise because it is what people use the most and it drives the most traffic. It can be a crucial element of the buying process and it can dictate whether or not you can engage with prospective customers and convert them.
As plenty of marketers know, Google dominates the search engine industry. After all, they currently own a staggering 75% of all of the organic search traffic. However, the competition is no slouch taking in 25% on their own. The competition consists of various search engine providers competing with Google including DuckDuckGo, Yahoo, Bing, and more.
All search engines contribute to the level of visibility you will be able to enjoy as a brand. However, Google is the dominant player and it’s the one that you should be focused on because of it.
After all, Google.com is specifically the most widely frequented website in the world and they have YouTube.com which isn’t too far behind. Along with this, they even have the most widely used email provider. Therefore, you can bet that the majority of Internet users across the globe are accessing Google in one way or another at least once per day to seek out information.
It’s always likely to be in your favour to be ranked high within the Google search engine rankings. The only way to achieve a high ranking is by turning your website into one that is high-quality.
2. Build Brand Trust and Credibility
The end-goal of your SEO efforts should be to establish a solid foundation that helps you craft a good performing website that features a clean user interface. This will ensure that your website is capable of delivering an optimal end-user experience to everyone who visits your website.
Countless different factors can go into the process of establishing authority when it comes to search engine rankings. Along with the various factors mentioned above, here are some of the other elements:
- Backlink profiles
- Any user behaviour
- Machine-learning signals
- Having properly optimised content and on-site elements
What will help even more than utilising all of the other digital optimisations mentioned in this is establishing authority in the marketplace. One of the main issues a lot of brands have with being able to establish authority is having the process be far too complicated and time-consuming. After all, being able to establish authority won’t happen overnight. It is something that requires a lot of time and energy to accomplish.
3. It Means You Will Deliver a Better User Experience
The fact is, every single brand wants to be able to get their website ranking as high as possible. After all, it helps them achieve optimal visibility. Unfortunately, not enough people are aware that the experience they are providing dictates how well they will be able to rank.
This is due to Google learning how to determine what is a favourable and what is an unfavourable experience. Google knows well enough that the end-user knows what they want. Therefore, if they aren’t able to find it, they will go somewhere else.
One of the clearest examples of this is Google itself and how they have been able to become the number one search engine provider by giving their users the answers they are looking for without forcing them to go through a bunch of clicks to get it.