5 Of The Best Digital Marketing Agencies And Understanding Exactly What They Do
It can be rather difficult to choose a digital marketing agency, especially if you are unfamiliar with the industry. There are a number of agencies that only specialize in one form of service, while others may offer a full range of services. It is important to remember that the best one is going to align with your budget, your overall goals, as well as how hands-on you would like to be in your digital marketing efforts. Listed below are seven of the most common types of agencies that specialize in digital marketing.
Digital Marketing Agencies
The typical digital marketing agency is going to reach out to a target audience through single-channel marketing, multichannel marketing, as well as omnichannel marketing. Single-channel marketing and multichannel marketing will generally interact with customers in one or more channels such as social media, blogs, emails, websites, etc. Whereas omnichannel marketing will refer to marketing that is designed to provide a seamless customer experience through a number of various channels and devices throughout the entire lifetime. The vast majority of digital marketing agencies will not offer any form of traditional marketing services. As you are going to find out later in the article there are some marketing agencies that have a particle niche, for example, a social media marketing agency or an SEO agency, so if you need a particular niche of marketing you can easily for an agency that fits your need. The best way to do this would be to do a search for your niche or marketing and your location, for example, if you need social media marketing done and are in the Hampshire area then you would search for something like ‘social media agency Hampshire’.
Full-Service Digital Marketing Agency
The full-service digital marketing agency is generally going to be the largest form of an agency and will offer a number of various digital marketing services. Many businesses will partner up with a full-service digital marketing agency due to the fact that they bring the experience of working on a specific project that a business will need to be done, such as a full website redesign or lead nurturing campaign. These agencies are quite powerful and have a number of resources available at a lower cost than having to create the same with new hires.
Inbound Marketing Agency
An inbound marketing agency is going to provide a business with inbound marketing strategies and tactics which are going to be unique from traditional forms of outbound strategies. Inbound agencies seek out the ability to position a business where the customer is going to be able to find them, build trust, and eventually lead to a sale. Inbound strategies are designed to be long-term and will generally take six months or longer before they are able to generate any significant leads.
A digital marketing agency that specializes in search engine optimization or SEO is designed to help a clients’ website content rank highly in the search engines. They will have a number of experts who specialize in the following:
- Website Audits
- Keyword Research
- Blog and Website Content
- Backlink Audits
- Video Description Optimization
- Metadata Assessments
- Link Building
SEO companies are going to use a number of website development tools and data analytics such as SEM Rush, SEO Moz, Google Search Console, and Google Analytics. SEO Agencies are usually at the forefront of the new practices in search engine optimization including remaining compliant with the ever-changing Google algorithm.
PPC or Digital Ads Agency
Paid search is another way in which it is possible to generate traffic to a business website. As opposed to free search engine traffic, paid traffic is the process of bidding on keywords and placing an ad online. It is possible to place ads on search result pages, websites, as well as social media platforms.
Digital ad agencies know exactly how to get people to look at ads and have a fine understanding of ad copywriting that is designed to get clicks and conversions. Some of the more popular services that are used include Instagram, Twitter, Facebook, Google Ads Manager, as well as YouTube ad creation and deployment.
Online Ad Agencies
Paid advertising is an excellent way to get leads to a website if it is done right. However, unlike organic traffic, paid traffic is acquired through bidding on keywords through search results. Digital ads are able to be placed on websites, social media platforms, and search result pages. This method is designed to achieve fast results, but it is essential that the campaign is created correctly.