One of the most important things you need to do if you want to create a successful podcast is to find the best niche for yourself and make sure you have a clear direction and vision while also doing lots of research. The majority of people don’t typically stay and listen to just one podcast, however, they will if your podcast is interesting, trustworthy and valuable to their lives.
Best Production Values
Also, when it comes to the actual quality of your podcast, you should always adhere to to best production values. This means you should buy a professional or at least semi professional kit so that your podcast has great sound quality. Remember, you owe it to your fans and listeners since they are giving you their precious time and you should ensure they can easily hear everything you’re saying via high quality podcast equipment and production.
Product Placement or Sponsorship?
A question that may be on your mind is whether you should do product placement or sponsorship on your podcast. The answer to this is a resounding yes. Most consumers have no issue with this and they are actually accustomed to hearing these type of advertising messages in podcasts.
So, if company wants to get more customers and improve their brand reach, all they have to do is select a suitable podcaster to partner with. The fact of the matter is that podcasting offers a unique opportunity for companies since the podcaster can talk a lot more about a company’s products and services in comparison to printed advertisements which are very limited. Also, sound is a very powerful medium and it has the ability to keep the attention of more people and ensure that a brand’s story is accurately told and portrayed. This is actually an extremely powerful type of marketing that is a lot more effective than other types.
Earn Money Through Podcasts
As mentioned previously, a podcast is a fantastic way to gain more brand awareness through higher engagement rates. Now, if you’re a B2C business, you may be wondering, how can you actually earn money through podcasts? Well, there are many ways and one easy one is to simply link to the product within the actual content of the podcast. One particular podcast that has done this successfully is Wellness with Liz Earle. Basically, you can easily see the podcast downloads and the exact numbers of listeners who listen to the entire podcast and those that stop during the body. As a result, you can quickly see how much of your message has been imparted to your audience and how large that audience truly is.
Alignment With Other Marketing Mediums
Another question you may be asking yourself is how can you ensure that your podcast is in alignment with your other types of marketing and media on various channels such as social media, product launches etc.
Well, a digital marketing agency in Basingstoke states that due to the fact that you can easily link to any one of your podcasts or share them via social media, they are very easy to integrate. Also, if you are advertising via print media, then you can even place print codes for your podcast on there that people can easily scan and listen. In the particular example mentioned above with Liz Earle’s Wellbeing magazine, the podcast is often referred to within articles and when the podcast is mentioned, a scan code is placed next to it. So, while someone reads the magazine article, they can simultaneously scan the code on their smart phone and listen at the same time or save it so they can listen whenever they want to. By simply having a podcast for a brand it can enable that brand to become multichannel and have a strong multimedia output almost immediately.
The majority of podcasts are only one way, so how can you actually get more interaction for better brand building? There are actually lots of different ways that a brand can increase engagement via podcasting. One way is to simply invite lots of guest speakers and guests onto the podcast or actually being a guest on other related podcasts. Since podcasting is a very young medium, there is a lot of opportunity to get your business’s message across to your potential customers. A podcaster can relatively easily build a lot of influence and power through this medium in a short space of time. So, I definitely believe that the best time to start podcasting or at least making it a part of your marketing strategy is right now.