Marketing comes with many challenges; it can be quite expensive and particularly scary if you’re not too familiar with it. Regardless, good marketing should never be seen as something to shy away from, as it is an investment in your business that will pay off if done correctly. Look at Leapfrog Internet Marketing to get you off on the right foot as to how things are done. We will now look at 5 great marketing strategies and wins that you can almost immediately implement into your business and see results.
Google My Business
Google my business is Google’s business listing platform that is locally based. It allows people to search on Google for specific businesses within their particular country or region. As a result, it is important that your business is listed on Google My Business in order to benefit from this. However, you need to do a bit more than just be listed there but your listing should be interesting and eye-catching to your potential customers. You can include information about your business’s opening and closing times, pictures, exact location, contact details, company information etc.
Additionally, your customers and past customers can leave their reviews of your business on this platform. When they do so, other visitors can easily see these reviews. Therefore, it is important to get as many positive reviews as you can since 85% of online customers look to online reviews in order to determine whether they will purchase from a business or not.
The next marketing win we will look at is using subscribers.com in order to get traffic to your site through push notifications on both mobile and web.
When this is implemented, the people that visit your site will see a pop up in the left corner of the website that asks if they will allow or not allow notifications from your site. In the event that they do allow these notifications, then you can push content to them whenever you want to in order to get these visitors back on your website. This is a fantastic way to get back the attention of your past website visitors and re-engage them. Best of all, this is a GDPR compliant method and by using this strategy, you won’t have to use email marketing.
Next, we will look at Leadfeeder, which is a tool that allows you to learn more about your customers and potential customers. This particular tool works by tracking the visitors to your site via their IP addresses and gives you information such as the pages they viewed, how they found your site, the length of time they spent on particular pages etc.
This type of information lets you know which particular visitors are warm leads and are almost ready to purchase from your site. You should then contact and follow up with these warm leads in order to increase your overall conversion rate and sales.
Moz.com’s MozBar is an SEO tool that allows you to see the domain authority or DA or your site or any other site on the internet. As a result, you can use this tool to check out the DA or your competitors to know where you stand.
You should be interested in your domain authority since it is one of Google’s ranking factors. It plays a heavy role in determining where your website should be ranked in the serps and it is determined by the quality of the back links to your site. Websites with a higher domain authority are much more likely to be ranked on the top spots of Google and get more website traffic as a result.
Think With Google
The last marketing strategy that we will look at is Think With Google. You can use this tool to check out your website’s mobile and desktop speed. Speed is another major ranking factor in Google. You can use the tool to get a speed report that also details what you can do in order to increase your site’s speed.
Besides being a ranking factor, your site speed is also important for your visitors since no one likes a slow website and if your site takes too long to load, then they will simply click away from your site and go check out one of your competitors. This is highly undesirable, so make sure that you improve your customer’s experience by speeding up your website, as it is a reflection of your business and services.